Scoot Cooper Associates
For over twenty years, Scott Cooper Associates has served one passionate mission: to provide our clients with world-class strategic and creative thinking that sets them apart in their markets....
View ArticleIn Social Media, Trustworthiness is the Key
I just read a great piece on social media marketing for small and medium size business owners by Dave Thomas entitled 5 Truths the Boss Needs to Know About Social Media Marketing. In summary, his five...
View ArticleTwitter for Trade Shows – Part 1: Getting Started
Why Twitter? Twitter is social networking and microblogging service. From a business and marketing perspective, Twitter helps you develop and promote your brand, interact with your customers and...
View ArticleDiscovery: It’s what’s for Dinner
When we embark on a discovery for a client, we metaphorically eat, sleep, and drink that client’s business, competitors, and overall industry. Most recently, we took a head-first dive into the GPS...
View ArticleEnterprise Connect Gets Real
Like thousands of communications technology executives, vendors, analysts, consultants and corporate IT decision makers, I flew down to Orlando last week to attend the Enterprise Connect show, the...
View ArticleIntro to B2B Content Marketing & Demand Generation
Over the last decade, we’ve witnessed a drastic and permanent transformation in buyer behavior. The abundance of information available on the Internet and ease of which social media allows us to share...
View ArticleThe Whys and Hows of Video Marketing
What’s the one marketing tactic that can simultaneously capture the attention of your audience, provide viewers with an interactive experience, contribute to your SEO initiatives, and go viral very...
View ArticlePut Pinterest to work for your business
As marketers, we’re pretty excited about all the buzz surrounding the latest social media giant Pinterest. In just two short years since its beta launch, Pinterest has catapulted to become the third...
View ArticleDon’t Sacrifice Sales for Your Brand
We’re an advertising and marketing agency with a focus on branding, so naturally all of us here are fans of creating a strong brand image. But we just started working with a global client (who shall...
View ArticleIntroducing the 2012 B2B Demand Generation Benchmark Report
Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? Scott Cooper Associates is pleased to...
View ArticleReport: B2B Marketing Priorities and Spending Forecast Revealed
Last October, we told you about the B2B Demand Generation Benchmark Survey — a research project meant to reveal what channels and content marketers find most successful for generating large quantities...
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